Ethel & Po

About Ethel & Po

Ethel & Po

Having worked in the retail industry for over 20 years, Ethel & Po was born in January 2015 out of a desire to find beautiful good quality accessories that didn't break the bank.  With a husband, 4 children, a dog and a cat, I didn't want to feel guilty if I treated myself to something or when buying gifts for friends and family!

As a real 'magpie', I am drawn to colour and sparkle, but each product is carefully chosen to bring something new to the range, be it colour, style or classical elegance or all 3.  

Ethel and Po is stylish without being a slave to fashion trends and it epitomises an elegant style ... with colour and fun thrown in!

Many of our products are the perfect present, so we have also spent a lot of time researching our gift packaging to make sure that it is as beautiful as the present inside.

Why the name?

The first question anyone has asked is what inspired the name?  The whole family were involved and after a few long car journeys and a husband who averted several car accidents as the kids shouted out possible names, we all agreed on Ethel, after my grandmother and Po, after the family fishing boat - which we think conjures up the fun element of the brand.  There are photos on our blog page