Ethel & Po

Ethel & Po Privacy Policy and Cookie Usage

Our customers are extremely important to us, and as such, we endeavour to maintain your trust by handling your personal information with respect and by putting you in control.

We have tried to put this in an easy to understand format, but if you have any queries, please do not hesitate to contact us.

Privacy Policy and Data Protection

We want you to know what data we collect and how we use it.

How We Collect and Use Your Information:
How our Privacy Policy relates to you, depends on the way you interact with us.  

  • Personally Identifiable Information - if you make a purchase on our site, we will use the contact information provided (eg. name, address and email address) to fulfil all our obligations in order to deliver the products to you.  We do not hold full payment details, these are collected by our third-party payment processor, Stripe, who are governed by their own Privacy Policy.  Any payment information we hold is encrypted using Secure Socket Layer Technology (SSL).
  • Non-personally Identifiable Information - when you browse our site, we use cookies to tailor your experience.  This information may be stored indefinitely.  To understand more about how we use cookies, please scroll down to the Cookies section below.

We will never share or sell your data to any third parties, other than those specified in this policy.

How We Look After Your Information:
We follow industry best practice to ensure that your personal information is not inappropriately lost, misused accessed, disclosed, altered or destroyed.

When We May Disclose Your Information:
We may disclose your personal information if required to do so by law or legal proceedings to such third-parties as credit agencies and to other people in relation to enquiries concerning the prevention and detection of fraud or crime or the apprehension or prosecution of offenders, .

It is your responsibility to maintain the confidentiality of your password and account details. Ethel & Po shall not be liable to any person for any loss or damage, which may arise as a failure to do so.

What Your Rights Are:
At any point, you have the right to;

  • object to our processing of your data
  • request that your information be erased and restricted from further use
  • request a copy of the information we hold on you
  • correct, amend or update information you have given us

Please note that while any changes made will be reflected in active user databases within a reasonable amount of time, we may retain all information you submit for backups, archiving, prevention of fraud & abuse, analytics or satisfaction of legal obligations.

Notifying You of Changes to our Privacy Policy:
We reserve the right to modify, alter or otherwise update this policy at any time.  Users are encouraged to review this policy from time to time.  Any changes will be highlighted for at least 3 months following the update.

How To Opt-Out:
If you have actively subscribed to be updated on our offers, news and information, you can opt-out at any point by following the unsubscribe instructions in any of our marketing emails or contact us directly and we will remove you from our database. 


What are cookies?

Like the majority of websites, Ethel & Po use cookies. Cookies are messages stored by your web browser that pass information back to web servers every time the browser requests a page from the server.  These enable the website to provide a better user experience.

If you are not familiar with cookies, how to control them or how to delete them, we recommend you visit for further information.

Why do we use them?
In general, we use cookies for the following reasons:

  • Identifying which country you have come to our site from so we can present you with the correct content
  • Remembering who you are when you log in to our website.
  • Remembering which products you have added to your shopping bag/basket.
  • User preferences and favourites

We may also provide anonymised tracking data to third-party applications (eg. Google Analytics) who use cookies for the following reasons:

  • Web site traffic, sales, performance and website issues analysis
  • Product recommendations
  • Retargeting advertising (adverts for our products that appear on other websites once you have visited ours)

Please note, cookies placed on your system from visits to external links or partner websites (before, after or while visiting are not the responsibility of Ethel & Po.

How can I delete or disable them?
To delete or disable cookies, go into you web browsers settings/preference and change the settings to reflect this and also opt-out of location tracking and push notifications on your device. Each browser has different settings to manage these and you may need to read through your browsers Help section. More information can be found at